Acuity Scheduling guide
Acuity Scheduling MailerLite Integration: Add Clients to Groups
Acuity has no built-in MailerLite integration. Here's how to add new Acuity clients to MailerLite groups with Zapier, what to map, and where email marketing stops being enough for appointment reminders.
Short answer: Acuity Scheduling does not include MailerLite in its built-in integrations, but Zapier has a ready-made connection that adds each new Acuity client to a MailerLite group. Put clients in a group that starts a MailerLite automation, and keep booking reminders and waitlist offers in a tool that is tied to the appointment itself.
MailerLite is a popular choice for coaches, studio owners, and class instructors who send newsletters and welcome sequences. This guide shows how to connect it to Acuity, which fields to send, and where the connection stops being useful.
Does Acuity Scheduling integrate with MailerLite?
Not natively. Acuity's built-in email integrations cover tools such as Mailchimp, ActiveCampaign, Constant Contact, and ConvertKit, but MailerLite is not on that list. The connection runs through Zapier, which lists an Acuity and MailerLite template that creates or updates a MailerLite subscriber in a group when a new appointment is booked.
| Method | How it works | Best for | Trade-off |
|---|---|---|---|
| Zapier | Acuity New Appointment trigger, then MailerLite subscriber action | Fastest no-code setup | Paid per task at higher volume |
| Make or Integrately | Scenario with filters by appointment type | Different groups per service | More setup and upkeep |
| Acuity webhooks + MailerLite API | Your server receives the webhook and calls the MailerLite API | Full control over data | Needs a developer and hosting |
How to add new Acuity clients to MailerLite
- In Zapier, choose Acuity Scheduling as the trigger app and select New Appointment.
- Connect your Acuity account and test the trigger with a sample booking.
- Choose MailerLite as the action app and pick the action that adds a subscriber to a group.
- Map the client email from the appointment, and choose the group, for example "New clients" or one group per class type.
- In MailerLite, build an automation that starts when a subscriber joins that group, such as a welcome email and a first-visit guide.
- Book a test appointment and confirm the subscriber and automation run once.
Consent comes first
Booking an appointment is not the same as agreeing to marketing emails. Add a checkbox to the Acuity intake form and use a Zapier filter so only clients who tick it are sent to MailerLite. Transactional messages about the booking itself can go to everyone; newsletters cannot.
What to send and what to group on
- Email and first name: the minimum for a personal welcome email.
- Appointment type: route yoga, workshop, and private session clients to different groups.
- Intake answers: goals or experience level can drive tailored follow-ups.
- Canceled appointments: use a cancellation trigger to move a client to a win-back group.
Where MailerLite stops
| Need | MailerLite via Zapier | Appointment-focused tool |
|---|---|---|
| Welcome and nurture emails | Good fit | Not the focus |
| Text reminders before a class | No | Yes |
| Two-way replies that update the booking | No | Yes |
| Waitlist offers when a spot opens | No | Yes |
MailerLite sends campaigns and automations on the schedule you set; it does not know when a seat opens or when a client replies to cancel. For those jobs, see setting up Acuity SMS reminders and the Acuity Scheduling SMS integration guide. If you also use Flodesk, compare it in the Acuity Flodesk integration guide.
Frequently asked questions
Is there a native MailerLite integration in Acuity Scheduling?
No. Connect them through Zapier, Make, Integrately, or Acuity webhooks and the MailerLite API.
Can Acuity add a MailerLite subscriber for every new appointment?
Yes. Zapier has a template that creates or updates MailerLite subscribers from new Acuity appointments. Add a consent filter first.
Can I use MailerLite for appointment reminders?
It is not designed for that. Reminders need to be tied to the booking time and support replies, which an Acuity-connected tool such as Aculio handles.
Use MailerLite for marketing, and a booking tool for clients
Let MailerLite handle welcome sequences and newsletters, and keep reminders, replies, and waitlist offers tied to the Acuity appointment. To cut no-shows and fill empty class seats, start a 14-day free trial of Aculio or compare plans on the pricing page.
